Hi, I’m
Maddy
Not an agency. Not a team. Just Maddy — with the clarity you need.
Strategy, structure, and solutions — when they matter most.
With 20+ years across branding, digital, people, and delivery, I help businesses solve real problems with structure, speed, and strategic clarity. Whether you’re building a brand, fixing a funnel, or scaling your team — just Ask Maddy.
Strategic Growth Partner
Brand. People. Process. Performance.
What I Offer
Brand & Digital Strategy
Brand & Digital Strategy
Positioning, storytelling, content clarity, and digital structure — built to scale.
Fractional CDO & Business Advisory
Fractional CDO & Business Advisory
Part-time leadership for when you don’t need a full-time hire — but need full-time thinking.
Process & Delivery Fix
Process & Delivery Fix
Political & Constituency Strategy
Political & Constituency Strategy
Strategic counsel for political leaders or public figures looking to grow trust, narrative, and presence across digital and on-ground platforms.
Madhusudan
Who I Am
I’m Madhusudan Vasudev — or just Maddy, as most clients and colleagues call me. With over two decades of experience, I’ve worked with leading digital agencies like 22feet Tribal Worldwide, KRDS, Webenza, and Happy Creatives, where I led strategy, delivery, and cross-functional transformation across industries.
In 2023, I became a founding member of Scrolling Rabbit — tasked with building everything from scratch. No team, no clients, no systems. I set up the delivery engine, defined internal workflows, hired the core team, and helped shape the agency’s identity and operations from the ground up.
Now, through Ask Maddy, I bring that same clarity, speed, and execution-first thinking to founders, CXOs, and growing teams — helping them solve real business problems with structure and direction.
Why “Maddy”?
Here's What It Really Means.
Maddy isn’t just a nickname. It’s the version of me that clients call when things get messy — when delivery breaks down, teams feel stuck, or growth loses direction. Over the years, “Ask Maddy” became less of a phrase and more of a habit for those I’ve worked with.
That’s why this consulting practice carries the name. Ask Maddy stands for a promise: clear thinking, fast action, and solutions that actually get implemented. No noise. Just clarity and outcomes. No jargon. Just grounded advice — and someone who stays with the problem until it’s fixed.
My Profile Snapshot
A quick look at where I’ve been, what I’ve built, and the skills I bring to the table — all shaped by 20+ years of solving real business challenges across digital, brand, people, and process.
Work Experience
Focus Areas
Agencies
- 22feet Tribal Worldwide
- KRDS
- Webenza
- Happy Creatives
- Scrolling Rabbit
- Construct Digital
Roles
Strategic Growth Partner
Brand & Digital Strategist
Team & Delivery Architect
Fractional CDO & Advisor
Speciality
- Strategic clarity
- Fast, actionable solutions
- Brand and digital positioning
- Team and process design
- Scalable growth frameworks
- Cross-functional execution leadership
What People Say
“He is not one of those helicopter bosses and yet he very well manages to get the work done. He is also a wise guide who shares honest opinions.”
Sulagna Das
Consultant Brand Strategist & Copywriter (India)
“He managed big clients and innovative projects (and even get rewarded by Mashable and Indian digital media).”
Patrice Manset
Business Unit Manager at Clever Age (Greater Toulouse Metropolitan Area)
“His growth in KRDS have been continuous, making me decide to give him the responsibility to handle the Agile development of a state of the art Facebook advertising platform — Feedizr — which made us win Facebook Innovation competition in 2013.”
Niki Banerjee
Product Manager at Scope3 (Greater Sydney Area)
Why Ask Maddy?
When experience meets execution — you get clarity, not chaos.
Ask Maddy isn’t an agency. It’s a one-on-one, high-trust partnership built on two decades of solving real problems for brands, businesses, and founders. Here’s why clients come to me — and keep coming back
Recent Articles
I’ve Worked with Agencies, Brands, and Startups — Here’s What They Don’t Understand About Each Other
Most Brands Don’t Need SEO — They Need to Rethink Growth
The Wrong People Make the Right Strategy Useless
I Never Wanted to Be a Consultant
How I Can Help
Different businesses need different kinds of help. Whether you’re looking for one-time clarity, long-term strategic support, or focused problem-solving sprints — I offer structured, flexible models that fit your stage and challenge.
One-Time Consulting
One-Time Consulting
I deep-dive into your challenge, map out the root cause, and come back with a clear, actionable plan your team (or vendors) can execute.
Fractional Engagement
Fractional Engagement
Need consistent strategic guidance without a full-time hire? I work with you as a fractional CDO or business advisor — a few days a month or week, depending on need.
Fix & Scale Modules
Fix & Scale Modules
Contact Me